March 26, 2015
Posted by: Gina Gagliano
Categories: Behind the Scenes


(Cory Doctorow and Jen Wang’s short story based on their graphic novel In Real Life over on

There’s a lot you can do to promote your book right when it’s coming out, or in the month or two ahead of that.  What are the things that can’t wait, that you should do ahead of time?

There are a few things you should try to plan ahead for, that you can’t wait for the ‘my book’s coming out very soon right now!’ trigger.  And the best time to do that is generally about a year before the book gets published — because that’s early enough that you probably won’t be accidentally missing any opportunities.

What things?  Here are some!


Say you have written a book about horses, and you want to partner with some of the national horseback riding organizations and events.  That’s great!  And what a neat idea.  Who does not want the Kentucky Derby to made better by being full of graphic novels?  When you’re working with organizations that have annual events, they often start planning their next year’s event right after this year’s event is over.  And on top of that, it usually takes some time for you to find the right person to contact within the organization — the one who’s heard of graphic novels before — and get them on board with you and your book.

Large scale events or media

When Scott McCloud’s graphic novel Making Comics came out, he went on a tour of all fifty states.  His publisher didn’t pay for it — he did all the logistics himself, and he brought along his whole family with him.  Doing that kind of traveling to support your book takes some time to plan and figure out the financing.  We recommend that you take at least a year so you don’t kill yourself arranging it the month or two before the book comes out.

Similarly, if it’s your dream to have an author profile in the New York Times Magazine (or a similar publication), tell your publisher early and figure out what they’d need from you to make this happen.  If they don’t think they can do it, start talking to some freelance publicists and get a second opinion.  And meanwhile, make sure that you’re keeping your life interesting enough that these magazines would want to be profiling you.

First serial or book-associated short stories

Your book is coming out in a year!  That’s awesome.  But maybe before it comes out, you want to have a prequel short story come out, or a short story set in the same universe?  If that short story is available in a magazine or for free online, it’s a great way to get readers excited about your new book, which up until that point they had never heard of before.  But for this to happen, you have to write and draw the short story, plus get it scheduled to be published somewhere — and you want it to come out before your book.  It’s good to have lots of time in advance to arrange for this all to happen!  Check with your publisher early; if they can’t make it happen, there are a lot of online outlets that you could contact directly yourself.

Author blurbs

It’s really great to get other authors to say that your book is really good.  Sometimes you can even put that on your book cover and thereby convince readers that they should pick up copies of your book because other people whose judgment and taste they trust think it’s so good.  You basically want to be recruiting these people as soon as the book is done so you’ve got their quotes in time to put them on the book cover (if you so desire) and share with everyone over social media for your publishing process!

And more

Really, anything that you think will take up a great deal of time and energy is something that you should think about starting — or check in with your publisher about — about a year ahead of your book’s scheduled publication date.  Your publisher might say, ‘check back in six months,’ but then you have a date for your calendar and you’re not left hanging on your plan for an awesome thing.

If you start thinking about these opportunities — and arranging your schedule and your work accordingly — twelve months before your book is due to hit stores, you should be in good shape for things to start falling into place right around publication.

Bonus: if you do start to arrange things in advance, it gives you plenty of time for the buzz on your book to start getting out, and for more people to hear about it and start contacting you with new opportunities with less turn-around time.

March 23, 2015
Posted by: Gina Gagliano
Categories: Behind the Scenes

When we publish books here at First Second, we generally try to put some art on the spine.

Why do we do this?

Look at your bookshelf.  Go to your local bookstore and your local library.  Look at their bookshelves.

99.9% probability that the first thing you saw when you looked at your bookshelf and the bookshelves of your local library and bookstore were the spines of books.  So we try to put a little art on them to give them some advance preparation for how awesome the inside is going to be.

Here are some examples!


The spines from Fairy Tale Comics and Nursery Rhyme Comics! (The bears are the most adorable thing.)


Andre the Giant is on the spine of Box Brown’s Andre the Giant.


And Richard Feynman is on the spine of Jim Ottaviani and Leland Myrick’s Feynman.  (So are some Feynman diagrams.)


I love this mummy on the spine of Joann Sfar and Emmanuel Guibert’s The Professor’s Daughter!


Bicycling spines on Mariko Tamaki and Jillian Tamaki’s This One Summer!  (This spine also has some not pictured milkweed seeds on it.)


And here’s Lucy the bug scientist on the spine of Jay Hosler’s upcoming graphic novel Last of the Sandwalkers.


This super-violent young child with a knife on the side of Farel Dalrymple’s The Wrenchies is marvelous.


And here’s the spine from the upcoming graphic novel by Asaf Hanuka, Tomer Hanuka, and Boaz Lavie — The Divine!


Mike’s Place, our upcoming graphic novel by Jack Baxter, Joshua Faudem, and Koren Shadmi, is all about documentary filmmaking, so there’s a camera on the spine!


And the spine for Cory Doctorow and Jen Wang’s graphic novel In Real Life has the main character’s online avatar on the spine.  With an axe!


When we published Gene Luen Yang’s diptych Boxers & Saints, we put halves of faces on the two books — and made them match up on the spines.


And for our most complicated trick — George O’Connor’s Olympians series!  The spines all line up and add up to make Medusa.

We’re big fans of having art on the spines of books because it gives them an extra oomph when you stand them on the shelves next to other, less art-full books.  And we want our authors books to stand out!

Pick them!

March 19, 2015
Posted by: Gina Gagliano
Categories: Books

We’ve just gotten in advance copies of one of our upcoming spring books — The Divine, by Asaf Hanuka, Tomer Hanuka, and Boaz Lavie!

It looks amazing!  We’re super-excited.


Here’s the cover.

IMG_3243 - Copy

And a side-view of the spine (complete with magical floating child)!


And here’s a row of the spines all together.  The French edition of The Divine has the cover in yellow rather than green, but we’re very pleased with our color choice!


Here’s the inside front cover — and the front flap.  I think the flaps on this book look awesome!

FullSizeRender - Copy



Everything is very color-saturated and dramatic!

FullSizeRender_1 - Copy

Here’s the inside back cover and the back flap.

FullSizeRender (1) - Copy

And the back cover — with a wonderful quote!

IMG_3244 - Copy

The Divine will be in stores in July.  We can’t wait to share this fantastic book with you!

March 17, 2015
Posted by: Gina Gagliano
Categories: Books


Today’s the day that The Glorkian Warrior Eats Adventure Pie, the companion to James Kochalka’s wonderful graphic novel of last year, The Glorkian Warrior Delivers a Pizza, is on sale!

(Just look at that Glorkian Warrior!  He’s so full of pie-related adventures.)

We think that these brightly-colored, hilarious books are just splendid, and we hope that you do as well.  We further hope that you will be soon embarking on your own pie-related adventures — because adventure and pie; what could be a better combination?

(Especially when those adventures happen in outer space!)

Happy adventuring, everyone!

March 16, 2015
Posted by: Gina Gagliano
Categories: Behind the Scenes


(some of the books in the hallway outside our offices)

I’m a big fan of publishing, as an industry.  I think it’s fascinating to learn about the history of how we’ve published books in the US (and around the world), and why people have made the creative and business decisions that have led to our current industry state today.  It’s got both historical and sociocultural interest!  How cool is that?

(Yes, I’m a book nerd.  You’ve probably figured that out by now, considering that I work at a book publisher.)

So there’s a lot of behind-the-scenes, through-the-years knowledge about publishing that I have, in part because it’s my job to know about all of this stuff, and in part just because I find it interesting.

But what about you?  As an aspiring author, what things do you have to know about the book and the comics industry to get published?  Do you have to know anything at all?

The real answer here is, if you make an amazing book, you’re 100% set.  We are always in search of amazing books, which we want to publish, whether or not the author has ever heard of a trade magazine or the Newbery Award or Ursula Nordstrom or Jack Kirby.  Even if you’ve never stepped in a library.  (Though we do feel that if you’ve writing books and have never stepped into a library, you should remedy this at once.)

However!  It can be easier for you, as an author, to get your book published and go through the publication process if you know a bit more about how the publishing industry works.  We talk on this blog about publishing things like age categories, genres, book design, distribution — having an idea about how all of those work can be helpful in going through your own publishing process.

There’s definitely a lot of stuff that publishers assume that authors know about about the publishing process that you may not know if you don’t have friends who’ve already been published and walked you through it, if you haven’t been reading publishing blogs, if you haven’t read Dear Genius, etc.

Here’s an example: Gene Luen Yang’s American Born Chinese was the first graphic novel ever to be a finalist for the National Book Award (yay!).  We submitted the book to the award; when a book is a finalist, the National Book Foundation (who gives the awards) calls the authors to notify them the day before they do the actual announcement.  And they want to talk to the author to make sure they know about this before they do the announcement.

So the National Book Foundation calls up Gene Yang; he’s not home and the answering machine gets the call.  “It’s the National Book Foundation and we’d like you to call back right away at any time — here’s our number.”  ‘I’ve never heard of these people,’ thinks Gene.  ‘This can’t actually be important or time-sensitive.’  (They did finally connect, but it took a while.)

Being aware of what opportunities there are — and knowing the industry and the market well enough to have a reasonable sense of where your book fits into the available opportunities — is something that I think can only help you as an author.  It helps you to be able to have conversations with your publisher about your and their expectations for your book, and how those expectations are going to become a reality.  And it helps you have conversations with other people in the industry about how they can help support your book — for example, before meeting up with some librarians, it might be good to know how your publisher promotes and sells books to libraries.

You can definitely get by as an author without knowing anything about the publishing process.  But gaining an understanding of how things work behind the scenes can help you to make sure that your book is being published in the best way possible!

March 12, 2015
Posted by: Gina Gagliano
Categories: Behind the Scenes


(lots of paper)

“I’ll do anything!” is frequently the response we hear from authors when we ask them what they’re interested in doing to market their book.

This is an admirably enthusiastic response!  We appreciate it.  It’s really great when authors are willing to go above and beyond for their books.  Yay that!

However: when you’re talking to your publisher about what you want to be doing for your book, it’s good to be very specific about the resources you’re willing to commit, or else you could end up in way over your head.

“I’m glad to do as many local school visits as you want!”

If your publisher has a lot of school contacts in your area, you could end up doing two school visits a day for the next month!  If that’s what you wanted, great — but if you were hoping to do one or two school visits, that’s less optimal.

“A blog tour sounds great!  I’m glad to do anything for bloggers.”

You were hoping for five blogs to get interested.  Thirty pieces of original art for thirty different blogs later, you’ve developed tendonitis.

“I can get myself anywhere in the US for events, no problem!  All you’d have to do is book the events.”

“Hello!” says your publisher.  “Here’s your fifteen-city author tour that we just confirmed.  Thanks for handling your flights and hotels!”

Hopefully, before you and your publisher get into this situation, both you and your publisher ask each other a few more questions so you guys get a more specific understanding of how much you’re willing and able to commit to.  But making sure you’re really in for ‘absolutely anything!’ before you tell your publisher that tends to be a good idea!

March 9, 2015
Posted by: Gina Gagliano
Categories: Books, Uncategorized

New book!

We’re glad to have gotten advance copies of Jack Baxter, Joshua Faudem, and Koren Shadmi’s upcoming graphic novel Mike’s Place in here at First Second.  Here’s an advance look!

The cover.


The spine — with an excellent camera added!


And here’s a row of books lined up, spine-out!


This book is a jacketed hardcover, so here’s what it looks like with the cover off!


Here’s the front flap.





And the title page — where the book begins!


The first chapter opens. . . .


Interiors, with lovely art by Koren Shadmi!


And the book has a great epilogue.


And finally . . . the back cover.


Mike’s Place will be on sale in June.

February 25, 2015
Posted by: Gina Gagliano
Categories: Books

Andi Watson is the author of the wonderful graphic novel Princess Decomposia and Count Spatula, which is in stores this week!


What’s your protagonist’s favorite flavor of ice cream and why? What’s your own favorite flavor of ice cream?

I would guess that Count Spatula would prefer to make his own ice cream and create something like the Buttercream Blizzard. It isn’t served in a cone but blows in from the north in the shape of a funnel. You don’t eat it so much as wear it. My own favorite ice cream is the humble 99. In England a 99 is a wafer cone with a swirl of vanilla ice cream and a chocolate flake stuck in the top. It harks back to childhood and the sound of the chime of the ice cream van. The art to eating a 99 involves pushing the flake down into the base of the cone so that when the ice cream is finished you then have the extra treat of the chocolate/wafer combo. On the first hot day of the year a walk in the park isn’t complete without a 99.

Which literary character would you fall in love with if they existed outside of the pages of books?

I do have a weakness for Lizzie Bennet of Pride and Prejudice. I find her mix of warmth, quick wit and impudence irresistible. Not to spread my affections too far, but I could easily fall for Flora Poste of Cold Comfort Farm. She is eminently pragmatic, has a distaste for dramatic scenes and is incredibly bossy. As in real life I can’t help but be won over by intelligence, a sense of humour and self confidence.

What book would you take with you to a desert island?

That’s a tough one as it presents an awful dilemma: take an old favourite I know I’ll never tire of or something I’ve always meant to read but never got around to. On the one hand Pride and Prejudice or the other War and Peace. I’d probably cheat and plump for the complete works of an author: Jane Austen, Evelyn Waugh or The Complete Uncle by J.P. Martin. The thought of having only one book is rather depressing but Uncle the oligarch elephant would be good company as I struggled to survive on a desert island.

Flight or invisibility?

Being the introverted creative type, invisibility. The habit of eavesdropping and observing would be that much easier. I could also sketch people in coffee shops without them or me feeling self-conscious.

What was your favorite book as a kid?

I didn’t have a single favourite but a few that quickly followed on each other at junior school and made me a lifelong reader. The book that absolutely gripped me wasn’t one I initially read. It was read aloud to the whole class in the ‘comfy corner’ at school. The teacher read The Weirdstone of Brisingamen by Alan Garner and I was transported to the children’s escape through the caves under the hill. The words absolutely brought the feelings of claustrophobia and excitement to life. It was like magic. That same year I picked The Sword in the Stone by T.H. White off the school library shelves and was again transported to another time and place. I still love The Once and Future King cycle and Alan Garner is a wonderful writer for a reader of any age.

What was the last book you read?

My reading is usually directed by what I find in the local second hand bookshops. I’ve just finished The Man Who Went Up In Smoke by Per Wahloo and Maj Sjowall. It’s the second in the Martin Beck series of crime novels from the 60s and 70s. I like the clarity of the prose (the authors were journalists) and the low key nature of the plots and procedural details. It makes police work sound like a grind and a slog and not at all glamourous. I’ve not read a whole lot of crime fiction but I was turned on to the books by the brilliant Radio 4 dramatisations from a year or so ago.

What food goes perfectly with your novel?

A slice of cake is essential, I would say. Or maybe an entire cake? There must be cake.

What’s your favorite word?

Gallimaufry. It means a mess or collection of things, but the definition is secondary to how it sounds. I even used the word for my Tumblr account:

What literary character should your readers use as a basis for their mental picture of you?

I would think I’d be a hopeless literary character as my life is quite uneventful. Outside of my family I’m either drawing or writing or thinking about drawing and writing. I’m lucky to not have experienced any personal disasters, existential crises or serious illnesses. Lets hope I’m not run over by a bus before this is posted.

You have one chance to convert someone into a book lover. What book do you give them?

The sensible answer is that it depends on the person and that it’s an unfair to expect a single book to make every individual into a book lover. However, I might plump for Something Fresh by P.G. Wodehouse (Something New in the US) and hope the reader has a sense of humour, an appreciation for the absurd and a beating heart. After that, Dear Reader, you’re on your own.

What literary character is your favorite Halloween costume?

Tock from the Phantom Tollbooth. I’d have to make this one myself, perhaps out of a novelty onesie and a kitchen clock.

What’s your favorite part of a book?

It’s not the start as there’s normally a period of adjustment, a changing of gears from the previous author, that takes some time to get used to. I just went from the Martin Beck to a Philip K. Dick and it’s taking a chapter or two to adapt. My favorite part is when I find I love a book and decide that the writer is now my Brand New Favourite Author and know that this writer has written a bunch of other books that I can enjoy. I had that feeling when I first read Decline and Fall by Evelyn Waugh, The Pursuit of Love by Nancy Mitford and Uncle by J.P. Martin. It’s also a little bit heartbreaking when I re-read a gem like Grimble by Clement Freud and discover that there aren’t another six Grimble books.

What animal would your daemon (or patronus) be?

A capybara. Capybaras resemble overgrown guinea pigs and always look content. My back up plan would be a Long-tailed Tit as they’re cute and I often get to see them in the garden.

What’s the first book you remember reading?

It was probably a Janet and John book as they were how I learned to read. They did the job teaching the mechanics of reading but weren’t exactly full of narrative drive. They typically went something along the lines of, “John, see the aeroplanes. One, two, three aeroplanes. I can see three aeroplanes.” I expect I was reading the comics in the daily newspaper before I could understand the words. I was a slow starter as there weren’t many books around at home and my brain reads images quicker than prose.

If you and your main character went on an adventure together, where would you go? Would it be fun?

We’d likely go climb Big Rock Candy Mountain or root around in the Sherbert Mines. It’d be scary but I’d be interested in taking a tour of the Underworld. See the sights like the river Lethe, the caves of Hypnos, the Styx, Blasted Heath, the Palace Dungeons and other attractions. I imagine it’d be quite damp and dusty so would have to take my asthma inhaler.

What would a reading tree house designed just for you look like?

The look is secondary to comfort. Firstly it should be warm, so have one of those large iron Edwardian radiators used to blast heat into a drafty room. Secondly a good view. So a picture window looking down on a busy street scene in a city (in which case sound proofing is essential) or on a picturesque bit of countryside, a bend in the river with lots of bird life. Even better the window could look out on different views, like the door in Howl’s Moving Castle. Thirdly a comfortable window seat. Window seats are made for reading in. Lastly, tea-making facilities within reaching distance with milk, teapot and loose tea (not tea bags).

Who’s your favorite author?

The wonderful thing about reading is that there are so many authors with so many experiences, perceptions, observations and points of view. That is what makes reading special, so it’s hard to choose one. But if I had to plump for a single author who will always delight and entertain and be good company, I’d go for Jane Austen. Her novels have wit, insight, social comedy, wry observation and romance.

If you could meet one now-deceased author or illustrator, who would it be?

The hardest thing would be choosing just one. Drinking with Dorothy Parker, dinner with Henry James, travelling with Samuel Johnson would all be fascinating. I think I’d like to meet Laurence Sterne. He was a clergyman, satirist and novelist with a unique voice. I’d be interested to know if his body actually was dug up by resurrection men and sold to anatomists before being put back in an unknown plot. That sounds like something out of Tristram Shandy and he’d make a good story of it.

February 24, 2015
Posted by: Gina Gagliano
Categories: Books


Sometimes you just get delightful books filled with cooking, and that’s what this graphic novel is!

Andi Watson’s Princess Decomposia and Count Spatula comes out today, and we’re tickled pink to be publishing it.  It’s fun and sweet and light-hearted — you have to check this baking/romance/job crisis book out.

Happy reading, everyone!

February 19, 2015
Posted by: Gina Gagliano
Categories: Behind the Scenes


Everyone wants the best publication date for their books — including the publisher, of course.

So how do you determine what the best publication date is?

A lot of that depends on the circumstances!  There aren’t a lot of hard-and-fast rules.  And a lot of the circumstances depend on you, the author, so it’s important that you communicate with your publisher about your plans.

Generally, it’s best to publish a book when there can be the most possible things happening for it.  That means what can be an opportunity for one book won’t work as well for another.  So there’s no single date that is the best of all dates (sadly for us — it’d make scheduling a lot easier).

Here’s an example!  Should you publish your book to coincide with San Diego Comic-Con?  We did that last year, with Gene Luen Yang and Sonny Liew’s The Shadow Hero — a superhero-influenced graphic novel where the authors were going to be at the show, had a pre-established reputation, and had a specific book-related message about diversity to speak about at the show.  That was great!  It worked really well for us.

However, if your book is a kids science non-fiction graphic novel, and you’re not going to be in San Diego in July, probably publishing your graphic novel the week of SDCC isn’t the right choice for you.

So how do you tell when the ideal date for your book to be published is?

Here are some guidelines.

Are you doing events?  It’d be good for your book to be published in time for you to have copies at your events.  (Please note that this may not always be possible — if your publisher is calling to say, ‘hey, we’re planning to publish your book in October,’ coming back to say, ‘but I have something planned eight months before in February!’ is probably not going to be a doable date-change situation.)

Are you publishing a book for kids that you’d like to go speak about at schools?  Most of the stuff that happens for a book will happen the month the book is published, so it would be ideal for your book to be published during the school year and not when people are taking final exams.  There are very few school visits in July and August!

Are you creating a seasonally-related book?  For example, is it about scary monsters (Halloween) or weddings (spring)?  Then it would be good for your book to be published just before that season happens.  Why before?  Because people want to get ready for the upcoming season, so they want to talk about Halloween or weddings or school starting in the month or so before it happens, not just on the day of.

Are you planning a lot of book-related travel in very northerly parts of the US and Canada?  Perhaps publishing your book in the winter is not the best way to go for weather reasons.

Not a lot of books get published at the very end of the year or at the beginning of the year.  So it can be good to steer clear of that publishing period.  However, we do find that because not a lot of books get published at that point, there may be more opportunities that the books which are being published can take over!  So the scarcity of other books for people to fuss about can help your book.

If the publication date for your book is something that you’re concerned about, it’s best to check in with your publisher to find what they’re thinking.  They may have other things that they’re taking into account on their end that an author wouldn’t necessarily know about.  (For example, we try not to publish too many of our books on the same date.)

Publishing books takes a lot of work whatever date they get published on!  But we do believe that you can create a promotional campaign that can succeed on any date.  What the campaign is may change depending on what date your book is published, but you can publish a book well in January or in June or any time in between!