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As things go, being an author publishing a book is super stressful.  You’re putting your personal creative project out in the world for everyone to see . . . and who knows who will see and it what kind of success it will have?  Every single thing you do, every decision you make during the publication process can factor into how the book does.

Stress!

So much stress!

As it turns out, putting that kind of pressure on every single thing you do in the publication process — which can sometimes be five or more years long — tends not to be helpful for anyone’s constitution.  If you’re looking at every single phone call, every e-mail, every tweet or facebook post as something that must be absolutely perfect because it’s vital to the success of your book, we fear that you will become an insane person.

Obviously, it’s good to put care and effort into the things that you do to promote and talk about your book.  For example, we don’t advocate going on twitter and telling your followers, ‘I think this book I’m writing is terrible.’  However, that kind of misstep is pretty easy to avoid simply by making sure that your brain is continually attached.

But the occasional typo in an e-mail or social media; the infrequent author attribution mix-up (wasn’t it Raina Telgemeier who wrote Teenage Mutant Ninja Turtles?), posting a picture of something upside-down, calling graphic novels a genre rather than a medium, etc. — that’s the sort of stuff that everyone does.

Your editor/publisher/twitter followers/Facebook friends will understand.  Nothing is ruined because you misspelled ‘the’ as ‘teh’ that one time.